BTL activities

BTL is a more focused approach strategically driven toward generating results where one to one contact with the customers is a must. 
BTL activities are driven towards a selective target audience, giving you an opportunity to have a direct interaction with the customer. Retailers must not forget to email or text their regular customers and remind them of their exclusive initiatives during the celebration season. They must also send out wishes to their customers, in today’s faster than wind competitive scenario, a personal message bridges the gap between the customer and the brand builds a healthy and long lasting relationship. 
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