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Another advantage of resorting to BTL is that effectiveness of each penny spent can be easily monitored and evaluated. Promotion becomes important especially prior to the festive season as there are a number of similar offerings in the market and the customer has limitation of time.  Here it becomes indispensable for the brands how they manage to pull the customers towards them.  Brands can spend on roadshows, discount offers, billboards, mall activation and point of sale promotions. Roadshows, standees are some branding collaterals, which act as constant brand reminder for the buyer. Uniquely done outdoor hoarding always serves the purpose, it educates the probable buyer about the brands, tells them where they can be accessed from and reinstates the brand visibility and adds value to the perspective buyer’s decision making process of selecting the brand.

BTL is a more focused approach strategically driven toward generating results where one to one contact with the customers is a must.  BTL activities are driven towards a selective target audience, giving you an opportunity to have a direct interaction with the customer. Retailers must not forget to email or text their regular customers and remind them of their exclusive initiatives during the celebration season. They must also send out wishes to their customers, in today’s faster than wind competitive scenario, a personal message bridges the gap between the customer and the brand builds a healthy and long lasting relationship. 

Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event. Events can be classified into four broad categories based on their purpose and objective: 1.    Leisure events e.g. leisure sport, music, recreation. 2.    Cultural events e.g. ceremonial, religious, art, heritage, and folklore. 3.    Personal events e.g. weddings, birthdays, anniversaries. 4.    Organizational events e.g. commercial, political, charitable, sales, product launch, expo. We provide complete event solutions in Central India:- *  ...